About Us.
Philipp Striebe is the founder of Sweep & Co, a boutique brand and strategy studio built for the complexities of healthcare innovation.
A former Head of Global Marketing at Carestream Dental and commercial leader at Formlabs Dental and Straumann Group, Philipp brings 20 years of experience in medtech, healthtech and oral health to every engagement.
His specialty: translating complex technologies into clear narratives that resonate across clinicians, investors and the full buying committee.
From brand architecture to GTM execution, he's positioned digital health brands for scale across North America and Europe. His approach - shaped by Brazilian Jiu-Jitsu - emphasizes timing, leverage and foundational positioning before you move. In BJJ, a sweep turns defense into attack. That's where the name comes from.
"We make the complex understandable and the credible unforgettable."
Meet the Founder.
Our Approach.
Strategic Discipline, Creative Intuition.
We blend rigorous positioning with cultural fluency and emotional depth. The most powerful brand story isn't what technology does - it's how it makes people feel.
Clarity First.
No fluff. Sharp thinking shaped by deep healthcare context. Every strategy is guided by one principle: clarity builds confidence - in markets, in teams and in patients.
Founder Led.
Every engagement is shaped by Philipp Striebe, bringing 20 years of leadership in medical and digital innovation to the work. Your brand is too important to hand off to junior teams.
We Build the Bridge Between Science and Story.
Healthcare moves fast, but trust doesn't. We founded Sweep & Co to close that gap.
Our purpose is simple: help mission-driven health innovators communicate with clarity, empathy and evidence. We believe the most powerful brand story isn't what technology does - it's how it makes people feel.
Every engagement is shaped by our founder, Philipp Striebe, bringing 20 years of leadership in medical and digital innovation to the work. We've sat across from DSOs, founders and procurement teams. We've seen what makes a message resonate with the full buying committee - and what makes it disappear.
So we built Sweep & Co: a nimble, healthcare-focused brand and strategy studio for teams who challenge conventions and build what's next.
Our promise: we make the complex understandable and the credible unforgettable.
Where Healthcare Strategy
Meets Creative Excellence.
We work with advisors who've walked the path our clients are on - and advisors who've walked paths healthcare brands rarely access.
Our advisory board isn't about prestige - it's about pattern recognition and creative excellence. These leaders have scaled medtech brands across continents, evaluated hundreds of healthtech companies for investment, accelerated healthcare startups through critical growth stages and created visual narratives for Nike, Absolut Vodka, The New York Times and some of the world's most demanding creative directors.
Their experience informs every framework we build, every positioning strategy we recommend, every go-to-market plan we execute and every visual identity we help create. When we say we understand healthcare, it's because we're learning from the people who've built it. When we say we can make healthcare brands visually distinctive, it's because we're learning from someone who's set the creative standard for global consumer brands.
Meet the Advisory Board.
Andreas Nietschke.
Advisor, Organizational Excellence
Andreas Nietschke brings 20+ years of global medtech marketing leadership, most recently as VP of Strategic Marketing at Straumann Group, where he led brand strategy and market expansion initiatives across North America, Europe and Asia-Pacific.
During his tenure at Straumann, Andreas oversaw the strategic marketing integration of multiple acquisitions, developed premium-to-value brand architecture frameworks and drove go-to-market strategies that contributed to the company's revenue doubling within two years. His deep understanding of multi-tier brand positioning in regulated markets has been instrumental in shaping Sweep & Co's specialty-specific positioning frameworks.
Andreas holds an MBA in International Business and has led marketing organizations for dental technology and orthopedic device companies across three continents. His expertise in navigating complex buying committees and building brand equity in commoditizing markets informs our strategic approach to healthcare brand differentiation.
Mario Wagner.
Advisor, Visual Identity
Mario Wagner is a Berlin-based illustrator and tattoo artist whose work has defined visual narratives for some of the world's most recognizable brands and publications. His portfolio includes Nike, Absolut Vodka, The New York Times, The Wall Street Journal, Oasis and The Lancet Neurology - a rare combination of consumer brand excellence and sophisticated editorial illustration.
What makes Mario's advisory role particularly valuable for Sweep & Co is his ability to elevate healthcare brand work beyond the generic, clinical aesthetic that dominates B2B medical technology. He brings an outside perspective that healthcare brands rarely access - the creative standards and visual storytelling techniques used by global consumer brands, combined with demonstrated ability to make complex medical and scientific concepts compelling through illustration.
Mario's work has appeared on covers of The Lancet Neurology, Wall Street Journal's "Future of Health" features and Stern magazine's health editions, proving his unique ability to translate clinical complexity into visual narratives that capture attention. His advisory ensures Sweep & Co's brand work doesn't just position clients strategically - it ensures they look as distinctive as they are.
Gaurav Manchanda.
Advisor, Healthcare Innovation
Gaurav Manchanda serves as Managing Director of MassChallenge HealthTech, one of the world's premier healthcare innovation accelerators. In this role, he oversees the evaluation, selection and acceleration of early-stage healthcare technology companies, providing strategic guidance to founders building transformative solutions across digital health, medical devices, diagnostics and healthcare services.
With a portfolio of hundreds of healthtech startups under his mentorship, Gaurav has developed exceptional pattern recognition for what separates healthcare companies that scale from those that stall. His insights on positioning for investor attention, messaging that resonates with clinical stakeholders and go-to-market strategies that navigate healthcare's unique adoption cycles directly inform Sweep & Co's frameworks for growth-stage companies.
Gaurav's network spans venture capital, strategic corporate investors and healthcare system executives - connections that benefit our clients navigating funding rounds and pilot partnerships.
From medtech pioneers to digital-health startups, we partner with teams who challenge conventions and build what's next.
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Health SaaS
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Medtech and Diagnostics
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Oral Health
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AI-enabled Care
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Healthcare Non-Profits
No matter who you are in healthcare, we're here to make your brand seen, heard and felt.