Case Studies.
Client Type:
SaaS Practice Management Platform
Scope of Work: Messaging architecture, internal brand activation, go-to-market alignment
Challenge:
Sensei was viewed as a tool, not a solution. The brand needed repositioning to reflect its enterprise capability.
Solution:
Rebuilt the brand from the inside out, defining its core narrative, streamlining voice guidelines, and aligning the entire team with a shared story that emphasized partnership and innovation.
Results:
Shortened sales cycle by 20% attributed to clarified positioning and audience segmentation
32% lift in MQL to closed won conversion
Cross-functional messaging adoption across key regions
Client Type:
Dental 3D Printing Technology Company, oral-healthcare segment
Challenge:
Brand strategy, narrative development, integrated GTM framework
Solution:
Formlabs Dental lacked a unified brand identity across regions. Despite advanced product-market fit, their narrative did not reflect their enterprise value or resonate across global markets.
Results:
· Increased MQLs by 34% YoY
· Achieved 15% YoY sales growth
· Elevated brand credibility with strategic sponsorships
& educational initiatives
Client Type:
Global MedTech Manufacturer (Implants & Prosthetics)
Scope of Work:
Value brand development, GTM planning, portfolio messaging, sales enablement
The Challenge:
Straumann’s North American team needed to introduce a value-tier CADCAM prosthetics offering but lacked differentiated messaging and a cohesive market entry strategy across channels.
Solution:
Co-developed Straumann's first value brand for custom prosthetics in North America, crafted full go-to-market strategy including audience segmentation, competitive positioning, product story, and sales training integration.
Results:
· Achieved double-digit YoY revenue growth
· Established a scalable GTM playbook for future
product lines
Client Type:
Digital and Custom Solutions Business Unit (Straumann North America)
Scope of Work:
Messaging refinement, multi-channel campaign leadership, brand activation
The Challenge:
The brand's value as a full-service partner was not well understood. Messaging fell flat with tech-forward dental professionals and lacked clarity for sales enablement.
Solution:
Repositioned the portfolio with service-focused storytelling, led creative and campaign strategy across digital and field channels, and ensured alignment across marketing, sales, and clinical teams.
Results:
· Doubled revenue in under 2 years
· Drove adoption with high-ROI campaign execution
· Established a repeatable GTM framework for
specialty services
Carestream Dental:
Sensei: Strategic Brand Repositioning.
Formlabs Dental:
Global Brand Repositioning & Demand Generation.
Straumann Group:
Custom Portfolio GTM Strategy.
Straumann Group:
Custom Services Franchise Growth.
